Wind River Trading Company

For over 50 years, Wind River Trading Company has been Santa Fe’s largest Native American jewelry store, offering an extensive selection of traditional and contemporary Native American jewelry, 14K gold and fine jewelry, historic pawn jewelry, pottery, weavings, and more.

Located halfway between the historic Santa Fe Plaza and the Cathedral Basilica of St. Francis of Assisi, Wind River has two convenient entrances: one on San Francisco Street, across from the historic La Fonda hotel, and another on Palace Avenue, across from The Shed restaurant. Discover a place where Native American artists have gathered and traded for generations.

For more than five decades, Wind River Trading Company has worked directly with Native American artists, building lasting relationships and celebrating the artistry and traditions of the American Southwest.

From the moment you step inside Wind River Trading Company, you’ll feel as though you’ve stepped back in time. Surrounded by an extraordinary collection of handcrafted jewelry and artwork, visitors are immersed in the living history and cultural heritage of Native American artistry. Discover one-of-a-kind pieces created by Indigenous artists from New Mexico and across the United States, including Navajo, Zuni, Hopi, and many other tribes.

Our remarkable selection features fine silver, turquoise, and coral jewelry, including squash blossom necklaces, bracelets, pendants, concho belts, earrings, rings, buckles, bolo ties, and watches. Explore exquisite designer gold and diamond jewelry alongside traditional and contemporary Native American creations, pottery, and fine art.

No Santa Fe visit is complete without a stop at Wind River Trading Company. Discover the extraordinary jewelry, rich history, and exceptional craftsmanship that have made Wind River a landmark Santa Fe shopping destination for generations.